Motorsport Magazine
Car market ·
Discover the new Toyota C-HR+ 2026, the future of electric mobility with sophisticated design and high performance.
Ultimogiro Newsroom · 19 May 2026 · 4 min read
Toyota is moving decisively into electric territory, and it is doing so by unveiling one of the most important models in its new European strategy. The Toyota C-HR+ represents much more than a simple evolution of the celebrated hybrid crossover that has won over the market in recent years: it is the manifesto of the Japanese brand's new electric era.
Sharp lines, muscular proportions and a platform developed exclusively for zero-emission mobility turn the new C-HR+ into a completely different product from the past. Toyota thus enters the heart of the most competitive segment of the market, that of compact electric SUVs, challenging rivals that are becoming ever more aggressive technologically and commercially.
The first visual impression is that of a decidedly more mature and sophisticated car. The new Toyota C-HR+ retains the bold character that made the original model famous, but takes the concept towards a more premium and dynamic dimension.
The front end appears sculpted and aggressive, with slim headlights and a modern light signature that emphasises the car's width. The coupé SUV silhouette remains one of the distinctive elements, but the aerodynamic work carried out by Toyota's designers is even more evident.
The surfaces are clean, taut and functional to energy efficiency. Every detail has been studied to reduce drag and improve range, now a decisive factor in the world of electric cars.
The generational leap is immediately felt when you step into the cabin. Toyota has completely rethought the interior layout, focusing on technology, comfort and perceived quality.
The dashboard is dominated by a large central display dedicated to infotainment, while the digital instrument cluster offers a modern and intuitive graphic layout. The atmosphere is minimalist but refined, with softer materials and careful build quality.
Thanks to the dedicated electric platform, the wheelbase grows significantly and allows rear passenger space to be improved, one of the limits of the previous C-HR hybrid. The boot also benefits from the new proportions, making the Japanese SUV more suited to everyday life and long journeys.
Toyota has chosen to offer the new C-HR+ in different configurations to cover a very broad customer base. The range starts with the version with a 57.7 kWh battery, designed for those who mainly use the car in the city and on mixed routes.
The real strength of Toyota's new electric offensive is the variant with a 77 kWh battery. In this configuration the Japanese SUV can exceed 600 km of range under WLTP, a figure that places it among the benchmarks in the category.
Fast charging of up to 150 kW also makes it possible to significantly reduce stop times during journeys, a crucial issue for convincing motorists who are still undecided about switching to electric.
Toyota no longer wants to be associated only with efficiency. The new C-HR+ also focuses on driving pleasure, and it proves this especially with the dual-motor all-wheel-drive version.
The AWD variant develops over 340 hp and allows the SUV to accelerate from 0 to 100 km/h in just over five seconds. Figures that completely change the model's perception and bring it closer to cars from a higher class.
The first impressions gathered during international previews speak of a much more engaging dynamic behaviour than previous Toyota electric models. The low centre of gravity provided by the batteries in the floor improves stability and cornering, while the immediate response of the electric motors delivers smooth yet extremely brisk acceleration.
For years Toyota maintained a cautious position in the electric car market, continuing to invest mainly in hybrid technology. A choice that paid off commercially for the manufacturer, but which in recent times had fuelled doubts about the brand's competitiveness in the BEV sector.
With the new C-HR+ the message changes radically. Toyota wants to make up ground, and it does so with a product designed specifically for the European market, where demand for electric SUVs continues to grow rapidly.
The aim is clear: to offer a concrete alternative to European, American and Chinese models by focusing on reliability, build quality and long range.
The Toyota C-HR+ will arrive at Italian dealerships with an entry price above 40 thousand euro, but the brand's commercial strategy includes aggressive promotional campaigns to quickly increase the model's spread.
Toyota is also placing great emphasis on the reputation it has built over the years in the field of electrification. Battery reliability, energy efficiency and low running costs will be central elements in the new SUV's communication.
The European electric market is entering its most delicate and competitive phase. Chinese manufacturers are pushing with aggressive prices, Tesla continues to be a technological benchmark and European brands are accelerating investments.
In this scenario the Toyota C-HR+ arrives with a precise mission: to bring the Japanese brand back to the centre of the electric battle.
Recognisable design, high range, modern technology and convincing performance are the elements on which Toyota is building its challenge. The new SUV does not simply want to follow the market, but to become one of the symbolic models of the new European electric generation.
Next story
Car market ·
Polestar will no longer sell new cars in the United States from 2027. Here is why, what the American regulations provide and what effects this will have on the global electric car market.
Car market ·
Car market ·
Car market ·
Car market ·
Car market ·
Car market ·